{"version":"1.0","type":"rich","provider_name":"techandbusiness.org","provider_url":"https://techandbusiness.org","title":"Amazon's AI Shopping Assistant Rufus Tests Sponsored Prompts -- Lower Traffic But More Cost-Effective Than Search Ads","author_name":"techandbusiness.org · AI, Tech & Business","thumbnail_url":"https://www.techmeme.com/img/techmeme_sq328.png","width":600,"height":400,"html":"<blockquote class=\"tb-newswire-embed\" style=\"max-width:600px;border-left:3px solid #22d3ee;padding:12px 16px;margin:0;font-family:-apple-system,system-ui,sans-serif;background:#09090b;border-radius:0 8px 8px 0;\">\n      <p style=\"margin:0 0 8px;font-size:10px;font-weight:600;letter-spacing:0.1em;color:#71717a;\">techandbusiness.org · AI, Tech & Business</p>\n      <p style=\"margin:0 0 8px;font-size:18px;font-weight:700;line-height:1.3;color:#fff;\"><a href=\"https://techandbusiness.org/newswire/BhC38kxC2c34wCqZrVqvGu\" style=\"color:#fff;text-decoration:none;\">Amazon's AI Shopping Assistant Rufus Tests Sponsored Prompts -- Lower Traffic But More Cost-Effective Than Search Ads</a></p>\n      <p style=\"margin:0;font-size:14px;color:#a1a1aa;line-height:1.5;\">Amazon is testing a format called 'sponsored prompts' inside its Rufus AI shopping assistant, and early results show the ads generate significantly lower traffic than traditional search advertisements but deliver better cost efficiency for the brands running them, The Information reported Wednesday, citing sources familiar with the program....</p>\n    </blockquote>"}