Zendesk Acquires AI Customer Support Startup Forethought

Zendesk acquired Forethought, an AI-powered customer support startup, to bolster its automated service capabilities. The deal adds Forethought's AI agents, which can handle customer inquiries without human intervention, to Zendesk's support platform. Forethought's technology uses large language models to understand and respond to customer questions, route tickets, and resolve common issues automatically. The acquisition reflects the rapid integration of AI into customer service software, where automated agents are increasingly handling first-line support interactions.