Adobe makes Coworker agent available in GenStudio at no extra charge

Adobe has made its CX Enterprise Coworker AI agent available inside GenStudio worldwide, free for existing licensed customers. The agent accepts plain-language requests and coordinates marketing work across Adobe applications and outside tools. Adobe says Coworker can draft campaign briefs, assess audiences and create asset versions for different channels and markets. It connects to outside applications through the Model Context Protocol and Agent-to-Agent standards. Access across Adobe products depends on customers' licences. Brand Intelligence supplies brand guidelines and review feedback, but Adobe says human reviewers retain the final decision when they disagree with an automated brand check.