# Roku introduces OLED TVs under its own brand

_Tuesday, September 1, 2026 at 9:20 AM EDT · Products · Latest · Tier 2 — Notable_

Roku introduced its first self-branded OLED smart TVs, according to a Bloomberg report summarized by Techmeme. The company will offer 55-inch and 65-inch 120Hz models starting at $999, plus 144Hz versions starting at $1,299. The sets will be sold exclusively through Amazon.

## Sources

- [Techmeme](https://www.techmeme.com/260901/p15#a260901p15)

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Retrieved: 2026-09-01T17:55:58.123Z
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