# Google lets publishers embed Preferred Sources selection in their sites

_Thursday, August 20, 2026 at 3:18 PM EDT · Products · Latest · Tier 2 — Notable_

![Google lets publishers embed Preferred Sources selection in their sites — Primary](https://techcrunch.com/wp-content/uploads/2026/08/01-ps-button-Family_resized.width-2000.format-webp.webp?resize=1200,675)

Google is allowing publishers to embed a Preferred Sources button on their websites so readers can designate a publication for greater prominence in Google Search, Discover, and Google News, TechCrunch reported. Google said people are twice as likely to click through to a preferred source when one is available. The company also plans natural-language controls for users to tune Discover feeds.

## Sources

- [TechCrunch](https://techcrunch.com/2026/08/20/google-gives-publishers-a-new-way-to-fight-ai-driven-traffic-losses/)

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Canonical: https://techandbusiness.org/newswire/1ZuzjyWCSrXd9SCnlhSK_X
Retrieved: 2026-08-20T21:09:05.553Z
Publisher: Tech & Business (techandbusiness.org)