# Meta enters AI image model race in bid to court advertisers and subscribers

_Thursday, July 9, 2026 at 8:00 AM EDT · AI · Latest · Tier 2 — Notable_

Meta Superintelligence Labs is releasing its first artificial intelligence model for image creation, dubbed Muse Image, in a bid to attract creators and advertisers, the company announced. The lab is led by Alexandr Wang. Meta has previously used third-party AI models like Midjourney and Black Forest Labs to power image and video generation features in its Meta AI app and site.

## Sources

- [drydenwire.com](https://drydenwire.com/news/morning-headlines-wednesday-jul-8-2026/)

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