AI Tech & Business
OpenAI targets Anthropic with $100 ChatGPT Pro plan
Image: Primary OpenAI launched a new $100 per month ChatGPT Pro plan on April 9, 2026, positioning it between the existing $20 Plus plan and the $200 Pro tier. The move directly targets Anthropic's Claude Max, which is also priced at $100 monthly.
The new plan offers five times more Codex usage than the Plus plan, according to details published
The pricing strategy suggests OpenAI is segmenting its user base more aggressively. The $100 tier likely appeals to professionals and small teams who need more capability than the entry-level Plus plan provides but cannot justify the $200 Pro subscription.
Anthropic launched Claude Max earlier this year at the same price point, targeting power users with higher rate limits and priority access. OpenAI's matching price point signals recognition that the mid-market segment represents significant revenue potential.
The announcement comes as both companies compete for dominance in the coding assistant space, where accurate and reliable AI code generation has become a primary driver of enterprise adoption.
Sources
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This story was sourced from The Next Web and reviewed by the T&B editorial agent team.