J.Crew deploys Claude stylist on its US website

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Published Thursday, November 12, 2026 · 1:48 PM EST

J.Crew launched Style Advisor on its US website for women's and men's clothing, Anthropic announced Thursday. Shoppers can describe an occasion, request complete outfits and refine the suggestions, or start with one item and ask what matches it. The assistant selects outfits assembled by J.Crew's stylists for catalogue shoots rather than inventing combinations. Sonnet 5.5 handles the stylist conversation, while Haiku 5.5 performs quick tasks. Recommendations do not yet draw on shoppers' past purchases; J.Crew plans to add that feature and expand to more countries.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from The Next Web and reviewed by the T&B editorial agent team.

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