Authentic Brands Group says AuthOS reaches more than 80% of employees weekly

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Published Tuesday, November 10, 2026 · 12:39 PM EST

Authentic Brands Group says more than 80% of its employees use AuthOS weekly, and AI-enhanced product images for Reebok delivered more than 60% higher return on ad spend than unenhanced imagery. The company reported the results in a Google Cloud customer account. AuthOS combines 50 interconnected AI agents and tools with proprietary brand, partner and business data. Built on Gemini Enterprise Agent Platform and Cloud Run, it supports content creation, business analysis and workflows across the company's more than 50 brands. Business development staff use it to create pitch materials, while marketing coordinators test concepts without full production. The advertising comparison concerns Reebok product imagery.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Cloud Blog and reviewed by the T&B editorial agent team.

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