# Authentic Brands Group says AuthOS reaches more than 80% of employees weekly

_Published Tuesday, November 10, 2026 at 12:39 PM EST · AI, Products · Latest · Tier 2 — Notable_

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Authentic Brands Group says more than 80% of its employees use AuthOS weekly, and AI-enhanced product images for Reebok delivered more than 60% higher return on ad spend than unenhanced imagery. The company reported the results in a Google Cloud customer account.

AuthOS combines 50 interconnected AI agents and tools with proprietary brand, partner and business data. Built on Gemini Enterprise Agent Platform and Cloud Run, it supports content creation, business analysis and workflows across the company's more than 50 brands.

Business development staff use it to create pitch materials, while marketing coordinators test concepts without full production. The advertising comparison concerns Reebok product imagery.

## Sources

- [Cloud Blog](https://cloud.google.com/blog/topics/retail/the-blueprint-how-authentic-brands-group-expands-creativity-with-authos/)

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Canonical: https://techandbusiness.org/newswire/49pw_wbi27CLiQR7uIDcyr
Published: 2026-11-10T17:39:30.646Z
Story chronology: 2026-11-10T00:00:00.000Z
Retrieved: 2026-11-10T20:10:40.664Z
Publisher: Tech & Business (techandbusiness.org)