# Instagram brings Reels, longer videos and live shows to Apple TV

_Published Sunday, October 25, 2026 at 6:18 PM EDT · Products · Latest · Tier 2 — Notable_

![Instagram brings Reels, longer videos and live shows to Apple TV — Primary](https://images.macrumors.com/t/4f7q_1wFXgE7og9et0c2PDsOCSk=/2250x/article-new/2021/03/Instagram-Feature-1.jpg)

Instagram is available on Apple TV for the first time, giving users access to Reels, longer videos and live shows, MacRumors reported. The app appears to have launched on October 23, the date Apple's TV-specific release metadata assigns to version 66.0.

Users can watch creators' content, discover videos and resume watching across devices. The release extends Instagram's television distribution after earlier expansion to Amazon Fire TV, Google TV and Samsung smart TVs. The app is available through the Apple TV App Store and requires tvOS 26.0 or later.

## Sources

- [MacRumors](https://www.macrumors.com/2026/10/25/instagram-launches-apple-tv-app/)

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Canonical: https://techandbusiness.org/newswire/4Bfk3fO68UQ5ufoQJ8Mf9H
Published: 2026-10-25T22:18:16.378Z
Story chronology: 2026-10-23T00:00:00.000Z
Retrieved: 2026-10-26T01:08:13.658Z
Publisher: Tech & Business (techandbusiness.org)