# Apple faces proposed £2 billion UK tracking claim

_Thursday, September 3, 2026 at 6:00 AM EDT · Policy, Products · Latest · Tier 2 — Notable_

![Apple faces proposed £2 billion UK tracking claim — Primary](https://media.thenextweb.com/2026/08/Apple-logo-on-a-building.jpg)

Apple faces a proposed £2 billion claim at the UK's Competition Appeal Tribunal over its App Tracking Transparency framework, filed on behalf of UK app developers, The Next Web reported.

The claim alleges that Apple requires developers to obtain explicit consent for cross-app tracking while its own advertising operation collects comparable data without the same requirement. It seeks compensation for alleged developer losses and changes to make Apple's rules fair, according to the report. The tribunal's opt-out collective regime would cover eligible developers if the class is certified.

## Sources

- [The Next Web](https://thenextweb.com/news/apple-uk-app-tracking-transparency-2bn-claim)

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Retrieved: 2026-09-03T16:00:46.314Z
Publisher: Tech & Business (techandbusiness.org)