# ChatGPT Ads makes creative automation the default while preserving opt-outs

_Published Friday, October 30, 2026 at 3:19 PM EDT · Products · Latest · Tier 2 — Notable_

![ChatGPT Ads makes creative automation the default while preserving opt-outs — Primary](https://assets.st-note.com/production/uploads/images/330278581/rectangle_large_type_2_7090fd4a700fe24f8f1aa609aeaa889f.png?fit=bounds&quality=85&width=1280)

OpenAI is enabling Creative enhancements by default for new and existing ChatGPT Ads campaigns starting October 30, according to a report on note. The feature can generate headlines and descriptions, resize images, translate content and optimize destination URLs using existing ads and landing pages.

Generated variations may run without individual advertiser approval, and advertisers cannot preview every variation in advance. Existing account or campaign settings that disable the feature will be preserved, with campaign settings taking precedence. Advertisers can change the setting through Ads Manager.

## Sources

- [note](https://note.com/noahs_nalog/n/n9dbcacd643b4?hl=en)

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Canonical: https://techandbusiness.org/newswire/6BouqK8YQ_560MbBlMuaqo
Published: 2026-10-30T19:19:30.168Z
Story chronology: 2026-10-30T13:10:52.000Z
Retrieved: 2026-10-30T22:10:58.154Z
Publisher: Tech & Business (techandbusiness.org)