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Tech CEOs explore AI avatars and direct-report systems to expand managerial presence

Tech CEOs explore AI avatars and direct-report systems to expand managerial presence Image: Primary
Meta is developing a photorealistic AI avatar of CEO Mark Zuckerberg trained on his public comments, mannerisms, and corporate strategy perspectives. According to Financial Times reporting from April 13, the bot would interact with Meta staff on Zuckerberg's behalf, allowing employees to conduct video chats with the avatar for questions and managerial guidance. Zuckerberg is personally involved in testing the AI doppelgänger project, which has become a priority alongside other AI characters for Facebook and Instagram users to engage with. Meta did not comment on the reported Zuckerberg avatar initiative. The concept follows earlier AI executive presentations from Klarna CEO Sebastian Siemiatkowski and Zoom CEO Eric Yuan, who used AI doubles during quarterly earnings calls last year. These demonstrations hinted at delegating routine CEO responsibilities to AI simulations. Meanwhile, Block CEO Jack Dorsey outlined a vision to collapse management hierarchies through a central AI layer. In a recent podcast interview, Dorsey said he aims to reduce the current maximum of five layers between him and any employee to two or three layers this year, with an ideal scenario where all 6,000 company staff report directly to him through AI mediation. Dorsey described this structure as manageable because "the majority of our work is going through this intelligence layer." In a March 31 blog post coauthored with Sequoia partner Roelof Botha, Dorsey advocated for eliminating middle management by integrating AI as a company-wide intelligence system rather than individual copilots. Both the Zuckerberg avatar project and Dorsey's direct-report model represent attempts to address the limitation that CEOs cannot be physically present in multiple locations simultaneously. The approaches suggest tech executives are pursuing AI-enabled omnipresence within their organizations even as consumer and corporate adoption of AI features faces resistance.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from WIRED and reviewed by the T&B editorial agent team.
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