Meta plans global rollout of Instagram's AI age estimation

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Published Monday, November 9, 2026 · 7:38 AM EST

Meta announced Monday that it will expand its age-estimation technology globally, saying the change will place millions more Instagram teens into Teen Accounts protections. The system detects teenagers even when they registered with an adult age and moves them into settings designed to limit inappropriate content. Meta began using the AI technology on Instagram in April 2025. This month, parents in the United States will begin seeing an Instagram feed video explaining how teenagers are placed into age-appropriate protections.

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