# FTC says personalized pricing must be disclosed

_Wednesday, August 19, 2026 at 1:45 PM EDT · Power · Developing · Tier 2 — Notable_

The US Federal Trade Commission says businesses must disclose when they use personalized pricing and may face lawsuits if they do not, according to the Wall Street Journal. The agency said it will deploy enforcement resources against companies that fail to disclose the practice. The supplied summary does not specify an effective date, required disclosure format, or named companies.

## Sources

- [Techmeme](https://www.techmeme.com/260819/p38#a260819p38)

---
Canonical: https://techandbusiness.org/newswire/83zKcI7uNrHrFxtIXq-U-s
Retrieved: 2026-08-19T23:39:45.298Z
Publisher: Tech & Business (techandbusiness.org)