OpenAI tests sponsored agents with select US advertisers

Published Wednesday, September 16, 2026 · 4:07 PM EDT

OpenAI has introduced AI-powered advertiser tools and is testing business-sponsored agents with select US advertisers, Reuters reported. The test lets users chat with agents sponsored by businesses and visit advertiser websites through ChatGPT ads. The effort is a limited test, and the report does not establish broader availability or advertiser participation beyond the selected US group.

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