# OpenAI tests sponsored agents with select US advertisers

_Published Wednesday, September 16, 2026 at 4:07 PM EDT · AI, Products · Latest · Tier 2 — Notable_

OpenAI has introduced AI-powered advertiser tools and is testing business-sponsored agents with select US advertisers, Reuters reported. The test lets users chat with agents sponsored by businesses and visit advertiser websites through ChatGPT ads. The effort is a limited test, and the report does not establish broader availability or advertiser participation beyond the selected US group.

## Sources

- [Techmeme](https://www.techmeme.com/260916/p30#a260916p30)

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Canonical: https://techandbusiness.org/newswire/9uamV4egHCJ5iJpNXsHfXa
Published: 2026-09-16T20:07:36.328Z
Story chronology: 2026-09-16T14:45:01.000Z
Retrieved: 2026-09-16T22:04:02.777Z
Publisher: Tech & Business (techandbusiness.org)