# New York City to become first in US to ban deceptive subscription practices

_Friday, July 10, 2026 at 8:00 AM EDT · Power · Latest · Tier 2 — Notable_

![New York City to become first in US to ban deceptive subscription practices — Primary](https://i.guim.co.uk/img/media/b522a4563292b5972c9443aa2001a8637f1266b5/72_226_2591_2073/master/2591.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&precrop=40:21,offset-x50,offset-y0&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=8576dc8571bc0efaa7b0ef0eb44b88fa)

New York City has adopted a new rule that bans companies from using deceptive subscriptions to trap customers into paying for gym memberships, streaming services and other recurring charges, the city's consumer protection office said. The new rule, which will start on 1 October, promises hefty fines and aggressive enforcement for violators. Companies that do not provide a simple way to cancel could pay $525 per user subscription, back fees and additional fines. New York would be the first US city to implement such a ban. The new measures were announced in a press conference on Friday.

## Sources

- [theguardian.com](https://www.theguardian.com/us-news/2026/jul/10/new-york-city-deceptive-subscriptions-ban)

---
Canonical: https://techandbusiness.org/newswire/A9KxU337ELsycETkomZ39J
Retrieved: 2026-07-11T00:46:55.890Z
Publisher: Tech & Business (techandbusiness.org)