# Martin acquires Adaptify to add insurance pricing and product software

_Published Thursday, November 12, 2026 at 10:19 AM EST · Capital · Latest · Tier 2 — Notable_

![Martin acquires Adaptify to add insurance pricing and product software — Primary](https://www.mychesco.com/wp-content/uploads/2026/09/martin-logo.png)

Martin has acquired insurance technology provider Adaptify, combining its actuarial and regulatory services with software for managing and pricing insurance products, MyChesCo reported. Martin serves insurance carriers, managing general agents and program administrators.

Adaptify adds AI-supported tools for product development, pricing and modifications to products already being sold. Martin intends to integrate those functions with regulatory filings and compliance work, reducing the separate workflows insurers use from initial design through regulatory approval and subsequent changes.

## Sources

- [MyChesCo](https://www.mychesco.com/a/news/regional/martin-acquires-adaptify-to-expand-insurance-technology/)

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Canonical: https://techandbusiness.org/newswire/BEkwHtVOhrsx8GLpms-taJ
Published: 2026-11-12T15:19:33.279Z
Story chronology: 2026-11-12T14:00:00.000Z
Retrieved: 2026-11-12T16:52:34.891Z
Publisher: Tech & Business (techandbusiness.org)