# AWS combines software and Amazon Business catalogs in one storefront

_Published Wednesday, October 28, 2026 at 8:08 PM EDT · Products · Latest · Tier 2 — Notable_

AWS announced a unified storefront that lets organizations put AWS Marketplace software, data and AI tools alongside Amazon Business physical goods in one curated catalog. Administrators can connect an Amazon Business account, import products and apply governance rules across both catalogs.

AWS Marketplace purchases complete in the storefront and appear on the customer's AWS invoice. Physical-goods selections instead open an authenticated Amazon Business cart through single sign-on. The connector is available wherever AWS Marketplace operates, for Storefront customers with access to both services' APIs.

## Sources

- [Recent Announcements](https://aws.amazon.com/about-aws/whats-new/2026/10/marketplace-business-storefront/)

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Canonical: https://techandbusiness.org/newswire/Bsp9do_f_GzbfOJEEsocnX
Published: 2026-10-29T00:08:03.492Z
Story chronology: 2026-10-28T08:00:00.000Z
Retrieved: 2026-10-29T03:49:19.111Z
Publisher: Tech & Business (techandbusiness.org)