# Facebook tests opening directly into Reels for users in India

_Published Tuesday, October 6, 2026 at 9:07 AM EDT · Products · Latest · Tier 2 — Notable_

![Facebook tests opening directly into Reels for users in India — Primary](https://techcrunch.com/wp-content/uploads/2025/03/facebook-logo-on-phone.jpg?resize=1200,800)

Meta has begun testing a Facebook interface in India that opens directly into full-screen video for some users, TechCrunch reported. The test changes the app's initial destination from the traditional feed to a video experience centered on Reels.

Participants can opt out and return to a Feed-first experience, Meta said, and the classic feed remains available in a second tab. India is Facebook's largest market by users, with Meta's advertising tools indicating an audience of more than 400 million people. Facebook head Tom Alison previously said the company would explore bringing the interface to the United States next year.

## Sources

- [TechCrunch](https://techcrunch.com/2026/10/06/facebook-tests-going-reels-first-in-india/)

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Canonical: https://techandbusiness.org/newswire/CZu3Jupf82CwffrjcJWTVF
Published: 2026-10-06T13:07:40.719Z
Story chronology: 2026-10-06T12:38:53.000Z
Retrieved: 2026-10-06T16:02:06.796Z
Publisher: Tech & Business (techandbusiness.org)