# How avatarin built a 24/7 retail agent with GPT-Realtime

_Published Friday, July 31, 2026 at 12:17 AM EDT · AI · Latest · Tier 2 — Notable_

avatarin built a 24/7 retail agent with GPT-Realtime for Yamada Denki. The company, an AI customer service firm spun out of ANA Holdings, partnered with Yamada Holdings to turn experienced associates' knowledge into a multilingual shopping agent.

In a two-week public campaign on Yamada Denki's online store, approximately 30,000 people used the agent and 92% of survey responses were positive. Akira Fukabori, CEO of avatarin, said the agent supports natural voice conversations and guides shoppers from product discovery to purchase decisions.

## Sources

- [OpenAI](https://openai.com/index/avatarin)

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Canonical: https://techandbusiness.org/newswire/CqxDhYE78sFF_x1zglhORM
Published: 2026-07-31T04:17:00.059Z
Story chronology: 2026-07-30T12:00:00.000Z
Retrieved: 2026-10-29T20:57:12.771Z
Publisher: Tech & Business (techandbusiness.org)