# How avatarin built a 24/7 retail agent with GPT-Realtime

_Thursday, July 30, 2026 at 8:00 AM EDT · AI · Developing · Tier 2 — Notable_

avatarin built a 24/7 retail agent with GPT-Realtime for Yamada Denki. The company, an AI customer service firm spun out of ANA Holdings, partnered with Yamada Holdings to turn experienced associates' knowledge into a multilingual shopping agent.

In a two-week public campaign on Yamada Denki's online store, approximately 30,000 people used the agent and 92% of survey responses were positive. Akira Fukabori, CEO of avatarin, said the agent supports natural voice conversations and guides shoppers from product discovery to purchase decisions.

## Sources

- [OpenAI](https://openai.com/index/avatarin)

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Retrieved: 2026-07-31T14:49:09.408Z
Publisher: Tech & Business (techandbusiness.org)