# Databricks expands CustomerLake campaign beta and previews customer profile agents

_Published Tuesday, October 20, 2026 at 11:07 AM EDT · Products · Latest · Tier 2 — Notable_

![Databricks expands CustomerLake campaign beta and previews customer profile agents — Primary](https://www.databricks.com/sites/default/files/2026-10/CustomerLake-Beta-blog-OG.png)

Databricks said CustomerLake's Campaign Agents has entered beta, expanding access to customers who meet its technical requirements. Profile Agents is entering private preview to help data teams combine customer information from dozens of sources into unified profiles.

CustomerLake lets marketers build audiences using data, schemas and governance already in Databricks, then send those audiences to marketing platforms. Wine.com said it has 100 active audiences syncing daily to Braze across 6.5 million profiles, following production email campaigns launched 23 days after kickoff.

Teams can adopt the campaign and profile tools independently. Access requires contacting a Databricks account team.

## Sources

- [Databricks](https://www.databricks.com/blog/customerlake-beta)

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Canonical: https://techandbusiness.org/newswire/DB6baMLYvtO1eG154fP34N
Published: 2026-10-20T15:07:48.038Z
Story chronology: 2026-10-19T22:22:13.000Z
Retrieved: 2026-10-20T18:35:30.753Z
Publisher: Tech & Business (techandbusiness.org)