# Apple raises Apple TV and Apple One Individual prices

_Published Friday, August 28, 2026 at 10:07 AM EDT · Products · Latest · Tier 2 — Notable_

![Apple raises Apple TV and Apple One Individual prices — Primary](https://9to5mac.com/wp-content/uploads/sites/6/2026/05/apple-tv-sunset-mountains.jpg?quality=82&strip=all&resize=1200,628)

Apple has raised the monthly price of Apple TV to $14.99 from $12.99 and its annual price to $119 from $99. The company also raised the Apple One Individual plan to $21.95 from $19.95; other Apple One tiers are unchanged. The new prices apply immediately to new subscribers, while existing subscribers will receive notice about a month before being charged the higher rates.

## Sources

- [9to5Mac](https://9to5mac.com/2026/08/28/apple-announces-price-increase-for-apple-tv-and-apple-one-subscriptions/)
- [Ars Technica](https://arstechnica.com/gadgets/2026/08/apple-one-and-apple-tv-subscription-prices-increase-by-up-to-20-percent/)

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Canonical: https://techandbusiness.org/newswire/HCNPQpsxA1mEc-s5YPvywl
Published: 2026-08-28T14:07:41.057Z
Story chronology: 2026-08-28T13:17:00.000Z
Retrieved: 2026-10-13T03:43:22.313Z
Publisher: Tech & Business (techandbusiness.org)