# Reddit plans login requirement, starting with tests outside the US

_Published Thursday, October 29, 2026 at 5:06 PM EDT · Products · Latest · Tier 2 — Notable_

![An illustration of the Reddit logo. — Primary](https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK115_Reddit_04.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200)

Reddit plans to require users to log in to browse, CEO Steve Huffman said alongside its third-quarter earnings. Tests will begin in select markets outside the US in the coming months, with no definitive timeline for a rollout to all users.

Huffman said most unauthorized access occurs through logged-out browsing and argued that requiring login would protect Reddit's data and improve ad relevance. Reddit will continue licensing its data to companies. The announcement follows a decline in search traffic: Huffman said October referrals had dropped by more than 1 million on average per week. Reddit has not settled how the site will work for logged-out visitors.

## Sources

- [The Verge](https://www.theverge.com/tech/1022571/reddit-login-requirement-q3-2026-earnings)

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Canonical: https://techandbusiness.org/newswire/JUHKhwvJhdbVRqH0xqlpe_
Published: 2026-10-29T21:06:45.139Z
Story chronology: 2026-10-29T20:07:00.000Z
Retrieved: 2026-10-29T23:39:33.543Z
Publisher: Tech & Business (techandbusiness.org)