OpenAI opens beta hub for businesses to manage their presence in ChatGPT

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Published Tuesday, November 10, 2026 · 2:07 PM EST

OpenAI rolled out a Business Hub in beta on Tuesday that lets companies create profiles and verify and update information about their products and services. Eligible companies can also launch specialized agents that answer ChatGPT users' questions about their businesses. The hub provides limited insights into profile views, business mentions and website clicks. Businesses must verify their profiles, but OpenAI did not specify the verification process. The launch follows the company's retirement in March of its earlier direct-checkout effort.

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