# Friend founder plans shared AI entity using all users' context

_Published Wednesday, October 14, 2026 at 8:08 AM EDT · AI, Products · Latest · Tier 2 — Notable_

![Friend founder plans shared AI entity using all users' context — Primary](https://media.wired.com/photos/6acdf1809f45e9dbe0c8053b/191:100/w_1280,c_limit/E4.jpg)

Friend founder Avi Schiffmann plans to replace individual chatbot personalities with one AI entity sharing the context of all users, he told WIRED. He said a coming update would also let Friends take actions, and acknowledged that users would give up privacy to the autonomous entity.

The existing Friend 2 pendant listens to nearby sound and builds a memory map of conversations. Its app currently lets users create multiple named personas and choose which runs on the pendant. Schiffmann's proposed update would replace that individual-personality approach with a shared entity.

## Sources

- [WIRED](https://www.wired.com/story/my-friend-has-no-soul/)

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Canonical: https://techandbusiness.org/newswire/LFf5zHGqL8jPK75e9XYvK9
Published: 2026-10-14T12:08:19.382Z
Story chronology: 2026-10-14T11:00:00.000Z
Retrieved: 2026-10-14T14:54:17.199Z
Publisher: Tech & Business (techandbusiness.org)