# STELLA Automotive AI raises $22.1 million Series B led by Maroone USA

_Monday, August 3, 2026 at 4:40 PM EDT · Capital, AI · Latest · Tier 2 — Notable_

![STELLA Automotive AI raises $22.1 million Series B led by Maroone USA — Primary](https://s.yimg.com/lo/mysterio/api/3FE0027D0FC027239E1A883C224B786471D37CDB695A370FD260C9589D17B514/subgraphmysterio/resizefill_w1200_h476;quality_80;format_webp/https:%2F%2Fmedia.zenfs.com%2Fen%2Fbusiness-wire.com%2F3d3fca5f5ba75b81f8ac25d586fe3aa8)

STELLA Automotive AI, a provider of automotive artificial intelligence technology, closed a Series B financing round that raised $22.1 million to accelerate commercial expansion, scale go-to-market initiatives and support continued product development, according to a Business Wire announcement dated August 03, 2026 from Tampa, Florida.

The Presidio Group acted as exclusive financial advisor. The raise consists of both newly invested capital and outstanding convertible notes that converted into the Series B financing, and the round was led by Maroone USA.

STELLA provides AI-powered customer engagement solutions for auto dealerships, including inbound call handling, service scheduling, lead nurturing and outbound engagement, and says its platform is integrated with leading dealership software. The company has expanded into outbound engagement with a tool called Catalyst. CEO Rich Sands said the financing positions STELLA to accelerate growth and reach new clients.

## Sources

- [Business Wire](https://ca.finance.yahoo.com/news/presidio-group-advises-stella-automotive-143100551.html)

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Retrieved: 2026-08-04T03:45:27.248Z
Publisher: Tech & Business (techandbusiness.org)