# Vrbo rolls out paid search placement for rental partners

_Tuesday, September 1, 2026 at 9:00 AM EDT · Products · Latest · Tier 2 — Notable_

![Vrbo rolls out paid search placement for rental partners — Primary](https://skift.com/wp-content/uploads/2025/03/AdobeStock_509923054_Editorial_Use_Only.jpeg?resize=1024,683)

Expedia Group is rolling out Sponsored Listings globally in Vrbo vacation-rental searches, the company said. The product follows a test with AvantStay, Vacation Rental Collective and Liquid Life Vacation Rentals. Partners can pay for placement at the top of relevant results on a per-booked-night basis, with no upfront charge. Vrbo's partnership executive told Skift the product uses an auction-based bid-per-night model.

## Sources

- [Skift](https://skift.com/2026/09/01/vrbo-brings-paid-placement-to-vacation-rental-search/)

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Canonical: https://techandbusiness.org/newswire/OOA5XpzETaN8OOmAIEQ6QA
Retrieved: 2026-09-01T16:47:33.335Z
Publisher: Tech & Business (techandbusiness.org)