# Amazon adds shopping tab to Prime Video X-Ray and Lens-powered Shop the Scene

_Friday, September 11, 2026 at 9:50 PM EDT · Products · Latest · Tier 2 — Notable_

Amazon announced new shopping features that place retail directly inside its entertainment and camera products. A Shop tab is being added to Prime Video's X-Ray feature, surfacing related products while viewers watch shows.

Separately, the Shopping app gains Shop the Scene, a feature powered by Amazon Lens. The company framed the additions as making it easier to shop while watching television. The announcement covers feature scope only; Amazon did not disclose pricing, availability dates, or which regions receive the tools first.

## Sources

- [Techmeme](https://www.techmeme.com/260911/p36#a260911p36)

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Retrieved: 2026-09-12T04:09:37.871Z
Publisher: Tech & Business (techandbusiness.org)