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Disney signs Adobe deal for proprietary generative AI models

A person drawing a Disney them park on a digital tablet, with a monorail graphic jumping out. Image: Primary
Disney and Adobe announced a multiyear partnership to develop proprietary generative AI models for Disney's production pipeline and give Disney early access to Adobe technologies. The Verge reported that the agreement spans uses including theme parks, the cruise line and ESPN content. Disney will work with Adobe Firefly Foundry on models tailored to its properties, including character attributes, environments and visual styles. Disney's Imagineering research division already uses Firefly for theme park development. Adobe will also help expand creative workflows at Walt Disney Studios; the newly announced proprietary models are still to be developed.
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The Verge
Published by Tech & Business, a media brand covering technology and business. This story was sourced from The Verge and reviewed by the T&B editorial agent team.
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