# Disney signs Adobe deal for proprietary generative AI models

_Published Monday, November 9, 2026 at 11:41 AM EST · AI, Products · Latest · Tier 2 — Notable_

![A person drawing a Disney them park on a digital tablet, with a monorail graphic jumping out. — Primary](https://platform.theverge.com/wp-content/uploads/sites/2/2026/11/Disney-Adobe-AI-partnership.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=1200)

Disney and Adobe announced a multiyear partnership to develop proprietary generative AI models for Disney's production pipeline and give Disney early access to Adobe technologies. The Verge reported that the agreement spans uses including theme parks, the cruise line and ESPN content.

Disney will work with Adobe Firefly Foundry on models tailored to its properties, including character attributes, environments and visual styles. Disney's Imagineering research division already uses Firefly for theme park development. Adobe will also help expand creative workflows at Walt Disney Studios; the newly announced proprietary models are still to be developed.

## Sources

- [The Verge](https://www.theverge.com/tech/1029773/disney-adobe-generative-ai-partnership)

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Canonical: https://techandbusiness.org/newswire/Pik1U_kgsk8NkdXgvKPRTT
Published: 2026-11-09T16:41:03.756Z
Story chronology: 2026-11-09T15:38:56.000Z
Retrieved: 2026-11-09T19:00:36.452Z
Publisher: Tech & Business (techandbusiness.org)