Atomic raises $12.5 million to expand supply-chain planning software

Atomic has secured a $12.5 million Series A round led by Klass Capital and Madrona Venture Group, bringing the Boston startup's total funding to just north of $15 million. Its software simulates inventory scenarios and recommends how much stock a customer should hold and where; it can also make purchasing decisions automatically. Atomic works with customers including DoorDash and HelloFresh. Jon McNeill, whose venture firm incubated Atomic, said its annual recurring revenue has quintupled since the start of the year. McNeill also said DoorDash runs what he thinks is 90% of its purchasing across hundreds of sites through the system, a customer-use figure attributed to an investor and board member.