# Snowflake introduces preview gateway for AI actions on Meta and TikTok

_Published Monday, October 5, 2026 at 11:43 AM EDT · AI, Products · Latest · Tier 2 — Notable_

![Snowflake introduces preview gateway for AI actions on Meta and TikTok — Primary](https://www.snowflake.com/content/dam/snowflake-site/blog/acme/Personalization-advertising-gen-AI.jpg)

Snowflake has introduced a preview of its AI Gateway for Advertising, which it says lets Cortex Agents combine advertiser data with live Meta and TikTok signals and take campaign actions with permission. PMG is an early customer.

The gateway uses Model Context Protocol integrations, which connect agents to platform tools and data. Agents can examine delivery, catalog health and conversion diagnostics alongside transaction history, inventory and business definitions held in Snowflake. Campaign managers approve and observe each step, with recommendations, evidence and approvals captured in a shared record. The gateway builds on Snowflake's May 2026 acquisition of Natoma's enterprise MCP platform.

## Sources

- [https://publish-p57963-e462109.adobeaemcloud.com/feed/?lang=en](https://www.snowflake.com/content/snowflake-site/global/en/blog/ai-agents-in-advertising)

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Canonical: https://techandbusiness.org/newswire/Ql516Vsj7aTpdLDDQtx07K
Published: 2026-10-05T15:43:29.665Z
Story chronology: 2026-10-05T15:00:00.000Z
Retrieved: 2026-10-05T18:10:11.278Z
Publisher: Tech & Business (techandbusiness.org)