# Shopify reports higher orders from shared search and recommendation model

_Published Wednesday, November 11, 2026 at 2:31 PM EST · AI, Products · Latest · Tier 2 — Notable_

![Shopify reports higher orders from shared search and recommendation model — Primary](https://cdn.shopify.com/b/shopify-brochure2-assets/0187f12af5318229e577911c50193a6b.png)

Shopify says it has deployed a shared generative model for search and recommendations, reporting a +7.95% relative lift in orders on the Shop home feed. It also reports a 2.1-point gain in a measure of search relevance across the top ten results.

The model learns from product information and eligible buyer interactions, generating short product codes that map to catalog items. Shopify uses Liquid AI's LFM2-2.6B as its base model and combines specialized search and recommendation training.

The deployed model generates candidates for downstream ranking systems. A broader model that also handles ranking and ads remains Shopify's longer-term direction.

## Sources

- [Shopify Engineering](https://shopify.engineering/generative-discovery)

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Canonical: https://techandbusiness.org/newswire/RI6CGJJh9SpjNSs7KhxyBT
Published: 2026-11-11T19:31:12.675Z
Story chronology: 2026-11-11T00:00:00.000Z
Retrieved: 2026-11-12T01:11:06.469Z
Publisher: Tech & Business (techandbusiness.org)