EU Finalises Code of Practice for AI-Generated Content Marking and Labelling

The European Union has published a code of practice to support compliance with transparency obligations under the AI Act for the marking and labelling of AI-generated content. The obligations in Article 50 address risks of deception and manipulation and aim to foster the integrity of the information ecosystem. They apply from 2 August 2026 and complement other rules such as those for high-risk AI systems and general-purpose AI models. The requirements cover the marking and detection of AI-generated content as well as the labelling of deepfakes and certain AI-generated publications. The code was developed The code was published on 10 June 2026 and is undergoing an adequacy assessment The code promotes a consistent implementation of the transparency obligations. It does not replace the AI Act or the Commission guidelines. Providers and deployers that sign the code will also collaborate in signatory taskforces to share practices. The drafting process included feedback from a public consultation and expert studies commissioned