# Salesforce agrees to pay $2.7B for Cresta, source says

_Published Monday, November 2, 2026 at 9:07 PM EST · AI, Products · Latest · Tier 2 — Notable_

Salesforce agreed to pay $2.7B for Cresta, The Information reported, citing a source. Salesforce announced Monday that it plans to acquire the nine-year-old company, which provides AI-powered software for automating contact centers. The reported price adds a financial dimension to the acquisition announcement.

## Sources

- [Techmeme](https://www.techmeme.com/261102/p48#a261102p48)

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Canonical: https://techandbusiness.org/newswire/UppndoK0esx_v67_iAHc9p
Published: 2026-11-03T02:07:14.992Z
Story chronology: 2026-11-03T01:20:01.000Z
Retrieved: 2026-11-03T05:07:01.420Z
Publisher: Tech & Business (techandbusiness.org)