# Beehiiv raises paid-plan prices and renames subscription tiers

_Published Friday, October 2, 2026 at 1:36 PM EDT · Products · Latest · Tier 2 — Notable_

![beehiiv-logo — Primary](https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/beehiiv-logo.png?quality=90&strip=all&crop=0%2C5.9555861814204%2C100%2C88.088827637159&w=1200)

Beehiiv is increasing paid-plan prices and renaming its Scale and Max tiers to Lite and Pro, The Verge reported. For creators with up to 10,000 subscribers, Lite will cost $139 per month instead of $109, while Pro will rise from $219 to $239 per month.

CEO Tyler Denk said the increase will support continued investment in the platform. Some creators have criticized the higher fees alongside concerns about advertising returns and missing features. Creators with fewer than 2,500 subscribers can continue using Beehiiv for free.

## Sources

- [The Verge](https://www.theverge.com/tech/1004133/beehiiv-price-increase-reactions)

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Canonical: https://techandbusiness.org/newswire/VCvUJaHYdbsSVzYtZec1jw
Published: 2026-10-02T17:36:39.786Z
Story chronology: 2026-10-02T16:51:49.000Z
Retrieved: 2026-10-02T19:49:41.170Z
Publisher: Tech & Business (techandbusiness.org)