# Google raises Pixel 10a starting price from $499 to $599

_Published Friday, October 2, 2026 at 5:41 PM EDT · Products · Latest · Tier 2 — Notable_

Google raised the Pixel 10a's US starting price Friday from $499 to $599, with the 256GB model now costing $699, 9to5Google reported. The new prices are in effect at the Google Store, Amazon and Best Buy.

Google Store also lists the phone at $849 in Canada, £599 in the UK and €649 in Europe. Google had not officially commented on this increase. The phone uses the Tensor G4 chip, which is two generations behind the chipset in the Pixel 11.

## Sources

- [9to5Google](https://9to5google.com/2026/10/02/google-pixel-10a-price-hike/)

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Canonical: https://techandbusiness.org/newswire/VG_SFMOmHb-JZIG1gvI0CL
Published: 2026-10-02T21:41:13.910Z
Story chronology: 2026-10-02T14:25:32.000Z
Retrieved: 2026-10-02T23:39:29.851Z
Publisher: Tech & Business (techandbusiness.org)