SaaStr says AI agent helped close two six-figure sponsorship deals

SaaStr says its AI agent 10K helped close two six-figure sponsorship deals in one week in November by handling research, pricing, procurement preparation and paperwork. A human salesperson ran the calls and managed the relationships; the agent does not negotiate or sign contracts. For Base44, Wix's AI app builder, 10K searched 13 years of emails and paid invoices to price custom work the same afternoon. It later processed a procurement-call transcript, revised terms and filled out vendor paperwork. SaaStr requires human approval for every Salesforce write and anything sent to a customer. The company says it cannot isolate the agent's contribution to sponsorship revenue or renewal gains.