The company behind ClassPass and Mindbody just got a lot bigger with a $7.5B merger

Playlist, the parent company behind Booker, ClassPass and Mindbody, completed its merger with EGYM. EGYM provides smart gym equipment, AI driven workout plans and the Wellpass corporate wellness marketplace. The deal values the combined company at 7.5 billion dollars. Playlist announced on Tuesday that the transaction is complete after first disclosing the agreement in January. EGYM will operate under Playlist alongside its other brands. Leadership will be shared between Playlist co founder Fritz Lanman and EGYM CEO Philipp Roesch Schlanderer. The merger brings together multiple layers of the fitness industry. These include how fitness businesses operate, how users discover and book classes, how workouts are delivered in the gym and how employers offer fitness as a benefit. The combined company spans more than 30 countries and reaches millions of users. It includes more than 40,000 businesses on Mindbody, more than 88,000 venues on ClassPass, upwards of 20,000 employer partners through EGYM Wellpass and over 33,000 fitness locations with EGYM equipment. The deal included 785 million dollars in new investment led by Affinity Partners, Jared Kushner's firm, as well as Vista Equity Partners, Temasek and L Catterton. The new funding supports future AI efforts and helps EGYM expand into North America and Asia. Playlist has already rolled out several AI powered capabilities. These include Mindbody's Messenger AI, which helps brands respond to inquiries and booking requests, ClassPass' SmartTools, which use machine learning to determine class spot allocations, and EGYM Genius, which delivers personalized training plans. The company declined to share details about any upcoming AI features. The company had explored a potential initial public offering in 2024 while operating as Mindbody ClassPass. By 2025 it rebranded as Playlist.