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OpenAI reports 1.9 GW compute usage in 2025 and begins testing ads in ChatGPT while keeping premium tiers ad-free

OpenAI reports 1.9 GW compute usage in 2025 and begins testing ads in ChatGPT while keeping premium tiers ad-free Image: Primary
OpenAI said its compute usage reached about 1.9 gigawatts in 2025 as usage and revenue scaled with infrastructure. Chief Financial Officer Sarah Friar shared new operating metrics that frame the company's recent growth through the lens of compute capacity. The metrics showed compute scaling from earlier years to roughly 1.9 gigawatts in 2025. OpenAI said it will start testing advertising for ChatGPT in the United States. The tests will cover the free tier and the newer Go tier. The company will keep its higher paid tiers, including Plus, Pro, Business and Enterprise, ad-free for now. OpenAI positioned the advertising tests as a way to keep free access sustainable while adding a new revenue stream beyond subscriptions. The compute details were reported by Techmeme via Sarah Friar and OpenAI. The advertising plans were reported by TechStartups.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from TechStartups and reviewed by the T&B editorial agent team.
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