# Smartphone chip shipments fall 21% as Apple and Samsung gain share

_Published Wednesday, November 4, 2026 at 7:13 PM EST · Products · Latest · Tier 2 — Notable_

![Smartphone chip shipments fall 21% as Apple and Samsung gain share — Primary](https://9to5mac.com/wp-content/uploads/sites/6/2026/08/a19-pro-apple-black.jpg?quality=82&strip=all&resize=1200,628)

Global smartphone chip shipments fell 21% year over year in the third quarter of 2026, according to Counterpoint Research. Apple's share increased from 17% to 21%, while Samsung's rose from 6% to 8%.

MediaTek remained the largest supplier with 28%, down 6 percentage points, followed by Qualcomm at 22%, down from 25%. Counterpoint linked the market's difficulties to rising memory costs and slowing smartphone demand. It expects shipments to decline 20% for 2026 and another 3% to 4% in 2027, with memory prices continuing to rise next year. The firm did not disclose quarterly shipment totals.

## Sources

- [9to5Mac](https://9to5mac.com/2026/11/04/report-apple-and-samsung-outperform-rivals-as-smartphone-chip-shipments-tumble-21/)

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Canonical: https://techandbusiness.org/newswire/WOii87rCHPibxWTfY26tjE
Published: 2026-11-05T00:13:00.942Z
Story chronology: 2026-11-04T23:59:10.000Z
Retrieved: 2026-11-05T02:58:03.900Z
Publisher: Tech & Business (techandbusiness.org)