# Booking Holdings launches Lola with free AI hotel and restaurant bookings

_Published Wednesday, September 30, 2026 at 9:20 PM EDT · Products · Latest · Tier 2 — Notable_

![Booking Holdings launches Lola with free AI hotel and restaurant bookings — Primary](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/sites/2148877349/images/032bd4a-c44b-c057-f51d-c8e22b851778_Lola_homepage_on_2026-09-30_09-39-56.jpg)

Booking Holdings' Lola debuted September 29 with a free AI travel service that can currently book hotels and restaurants, Subscription Insider reported. The service comes from KAYAK co-founders Steve Hafner and Paul English and draws on Booking Holdings businesses and outside partners.

Paid Plus and VIP memberships are advertised at $5 and $25 a month, respectively, but enrollment is not yet open. Both require a 12-month commitment. Under Lola's terms, canceling during the first year does not end the remaining payment obligation, and losing a particular membership benefit does not entitle subscribers to a refund.

## Sources

- [Subscription Insider](https://www.subscriptioninsider.com/blog/kayak-co-founders-launch-lola-with-free-ai-travel-and-paid-memberships)

---
Canonical: https://techandbusiness.org/newswire/WwEBHIpCrlRG139ZLhcuwv
Published: 2026-10-01T01:20:49.913Z
Story chronology: 2026-09-29T00:00:00.000Z
Retrieved: 2026-10-01T04:35:59.742Z
Publisher: Tech & Business (techandbusiness.org)