# Snap says subscriptions pass 30 million across four offerings

_Published Wednesday, November 4, 2026 at 4:25 PM EST · Products · Latest · Tier 2 — Notable_

![Snap says subscriptions pass 30 million across four offerings — Primary](https://images.ctfassets.net/o1znirz7lzo4/5S739F8HhlFK2ixtQuZB2i/1ed3a1399bee74e81bfa13403664f7ec/30_plus.jpg?q=40&h=512)

Snap says Snapchat's subscription offerings have surpassed 30 million subscribers across Snapchat+, Lens+, Platinum and Memories Storage Plans. Snapchat+ remains the largest driver of subscriber growth, while Lens+ has grown nearly 600% since January 2026, the company said.

The offerings charge for different features: Snapchat+ provides experimental and early-access features; Lens+ includes generative AI and augmented reality tools; Platinum offers ad-free viewing and up to 5TB of Memories storage; and Memories Storage Plans provide expanded storage. The subscriber total spans all four offerings rather than Snapchat+ alone.

## Sources

- [newsroom](https://newsroom.snap.com/snapchat-subscription-offerings-surpass-30-million)

---
Canonical: https://techandbusiness.org/newswire/Xht7LSHqcx89W5DPJDFdE3
Published: 2026-11-04T21:25:03.723Z
Story chronology: 2026-11-04T21:15:00.000Z
Retrieved: 2026-11-04T23:41:14.765Z
Publisher: Tech & Business (techandbusiness.org)