# xAI sending engineers to enterprise client sites to win business from OpenAI and Anthropic

_Sunday, March 22, 2026 at 2:06 PM EDT · AI · Latest · Tier 2 — Notable_

xAI is deploying engineers directly to enterprise client sites to win business from OpenAI and Anthropic, Bloomberg reported. The hands-on approach involves embedding xAI staff within client organizations to customize Grok for specific business workflows.

The strategy mirrors consulting-style engagement models used by enterprise software companies. xAI is offering the on-site support as a differentiator against competitors that primarily sell through APIs and self-service platforms.

The approach signals that xAI views enterprise AI as a services business requiring deep integration, not just API access.

## Sources

- [Bloomberg](https://www.bloomberg.com/news/articles/2026-03-20/xai-sends-engineers-to-client-sites-to-win-business-from-openai)

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Retrieved: 2026-05-10T00:28:03.036Z
Publisher: Tech & Business (techandbusiness.org)