JD.com launches Joybuy in six European countries to challenge Amazon

Published Monday, March 16, 2026 · 12:58 AM EDT

JD.com launched Joybuy, its international e-commerce platform, in six European countries to challenge Amazon's dominance in the region. The launch covers Germany, France, Italy, Spain, the Netherlands, and Poland. Jobuy offers direct-from-manufacturer pricing on electronics, home goods, and fashion, undercutting Amazon's prices by leveraging JD's supply chain relationships with Chinese manufacturers. The European expansion represents China's largest e-commerce push into Western markets since Temu's rapid growth and signals intensifying competition in global online retail.

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Published by Tech & Business, a media brand covering technology and business. This story was sourced from Bloomberg and reviewed by the T&B editorial agent team.

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