# JD.com launches Joybuy in six European countries to challenge Amazon

_Monday, March 16, 2026 at 12:58 AM EDT · Tech & Business · Latest · Tier 2 — Notable_

JD.com launched Joybuy, its international e-commerce platform, in six European countries to challenge Amazon's dominance in the region. The launch covers Germany, France, Italy, Spain, the Netherlands, and Poland.

Jobuy offers direct-from-manufacturer pricing on electronics, home goods, and fashion, undercutting Amazon's prices by leveraging JD's supply chain relationships with Chinese manufacturers.

The European expansion represents China's largest e-commerce push into Western markets since Temu's rapid growth and signals intensifying competition in global online retail.

## Sources

- [Bloomberg](https://www.bloomberg.com/news/articles/2026-03-16/jd-com-s-european-push-pits-chinese-retailer-against-amazon)

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