# UK competition regulator proposes search and AI assistant choice rules

_Published Wednesday, September 23, 2026 at 6:08 PM EDT · Policy, AI, Products · Latest · Tier 2 — Notable_

The UK Competition and Markets Authority has proposed rules that would require Google and Android phone makers to offer users a choice of search services when they first use a device and through yearly prompts. The proposal would also require smartphone makers to give users a choice of AI assistants.

If adopted, the choice requirements would give rival search and AI assistant providers more opportunities to reach smartphone users. The requirements are proposals; the account does not describe them as rules already in force.

## Sources

- [Techmeme](https://www.techmeme.com/260923/p17#a260923p17)

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Canonical: https://techandbusiness.org/newswire/_CMOuA_yjmet4wlE9RfHep
Published: 2026-09-23T22:08:18.223Z
Story chronology: 2026-09-23T11:45:01.000Z
Retrieved: 2026-09-23T23:31:21.783Z
Publisher: Tech & Business (techandbusiness.org)